Marketing and Communications Services

Whether you’re starting a new business or need help getting your existing business to the next level, we offer several marketing and communications packages that you can leverage to get to where you want to go.

Yearly Marketing Communications Strategy Development

• Analyze last year’s sales and website metrics.

• Review current advertising, promotion and social strategy for effectiveness and desired business results. Discover opportunities.

• Assess current brand positioning and target audiences.

• Review yearly five year business plan.

• Make marketing and communications recommendations for business growth.

• Provide year-long plan to improve advertising, promotion and social to impact sales growth and customer engagement.

New Business Start-Up - Branding and Marketing

• Review brand/product features, benefits and need

• Marketplace/Competitor review

• Audience analysis, segmentation and recommend target audiences with profiles

• SEO analysis

• Develop your distinctive brand positioning

• Establish unique brand voice and copy that speaks to target audience

• Develop brand statements that can be used for website homepage, website About Us, social media, advertising, etc., along with key brand words

Existing Business Tune-Up - Marketing and Branding

• Review brand/products, marketplace, competitors.

• Understand future business goals and what you want the next five years to look like.

• Explore current marketing efforts and business results. Review website, content marketing, social media and advertising methods. Understand what’s working, what’s not and determine opportunities.

• Ensure proper brand positioning, audience segmentation and branding voice.

• Make recommendations and strategic plan to get to the next level

New Business Start-Up Plus - Branding, Marketing and Website

• Everything in the Business Start-Up package

• Develop Shopify or Squarespace website (product pictures can be included separately)

• Draft product copy (up to 15 products)

• Recommend future marketing, advertising and communications efforts

• Develop social media strategy and establish social media accounts

• Maintain and create content for the first month of social media after launch of website

Marketing & Communications Project

• Develop, execute and manage marketing and communication project

• Includes content marketing, event marketing, social media campaign, marketing campaign, video production and digital advertising

• Ensure effectiveness to impact sales growth and customer engagement

On-Going Marketing & Communications

• Develop and execute social media strategy (2-3 posts/week)

• Develop and write content marketing/blogs to attract people to website (1-2 month)

• Email newsletter (1 per month)

• Light website maintenance