
Marketing and Communications Services
Whether you’re starting a new business or need help getting your existing business to the next level, we offer several marketing and communications services that you can leverage to get to where you want to go. We got you covered.
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Fractional Marketing Services
Think of us as your marketing director or CMO—without the full-time overhead. Our fractional marketing services give small and mid-size businesses access to senior-level strategic leadership to guide brand development, campaign planning, digital strategy, and team oversight. Whether you need help aligning your marketing with business goals, managing vendors, or leading execution, we fill the gap and function as a trusted extension of your leadership team.
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Brand Strategy
We don’t just create logos—we create positioning that makes your brand meaningful. Our brand strategy process identifies what makes your business unique and emotionally compelling. You'll walk away with messaging frameworks, brand attributes, voice/tone guidelines, and positioning that helps your marketing stick and your customers care.
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Marketing Strategy
We create practical, data-informed marketing roadmaps that move your business forward. From competitive reviews and business analysis to audience targeting and promotion planning, we deliver clear direction and tactics that align your marketing with measurable goals. Expect a strategy that’s doable, not just theoretical.
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Website & SEO
We build websites that look sharp, sound like you, and actually work. With SEO baked in from the beginning, we help customers find you while ensuring your brand comes through in every click. You’ll get strategic messaging, visuals, UX recommendations, and content designed to convert visitors into loyal customers.
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Digital Advertising
Our digital advertising campaigns are built to perform—not just get impressions. We identify where your audience actually spends time and target them with precision marketing that drives clicks, sign-ups, or purchases. From Meta to Google, we manage your spend, creative, and tracking to make every dollar count.
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Social Media
We create scroll-stopping content with strategy behind every post. Whether we're posting on your behalf or building your calendar and visuals, we make sure your social presence reflects your brand and keeps your audience engaged. We’ll also guide you on where to post, what to say, and when to say it.
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Content Marketing
Description goeWe turn your expertise into content that builds trust and fuels growth. From blog posts and landing pages to video scripts and social captions, we develop content that’s both searchable and shareable. Everything we write is designed to attract attention, build relationships, and drive meaningful action.s here
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Communications Support
When you need your message to land with clarity and purpose, we’re here. We provide strategic communications planning, speech writing, internal messaging, presentations, and executive communication support. Whether you're talking to employees, stakeholders, or the public, we help you sound confident and consistent.
We also partner with experts in:
Public and media relations
Search engine optimization (SEO)
Marketing activation
Business/marketing coaching
Photography
Video production
Digital & social media advertising
Graphic designers & printers
Promotional vendors
Event management
Need to talk to the Wizard?
We’d love to hear about your project and how we can help you meet your goals. Please feel free to reach out, and we’ll get back to you shortly. We love talking to potential clients and are happy to offer an initial, complimentary conversation! Email us at oz@emeraldcityageny.com.