ChatGPT, JasperAI and other artificial intelligence tools will produce shockingly amazing content but an expert storyteller needs to direct it what to do.  That’s guided artificial intelligence.  It’s content that’s AI-powered, a collaborative result between AI language models and human users.  Some people call these human users “AI-powered content creators” but they are so much more.  Like a director on a movie set, they are instructing the AI model to shape and create the content in a certain way.

This blog post was meticulously crafted using guided artificial intelligence, with the assistance of an AI language model developed by OpenAI. The content, including the story outline, interview questions, interview answers, and the final story, was generated with the help of AI technology. The initial structure and framework were established by leveraging ChatGPT, and the text was refined and enhanced through the use of JasperAI. While the written content was provided by the AI model, it should be noted that the ideas and concepts presented in this blog post are a collaborative result between the AI model and its human users.

The biggest misnomer some communicators have is they believe their ultimate goal is to inform.  Maybe this is true in the world of news but in business our goals should be to motivate, persuade or create belief in something.  When I work with my clients on a communication plan, I always ask them what they want their audiences to know, feel and do.  Brains. Heart. Courage.  This gives the recipient an experience with the communication and is much more memorable.

Whether you’re trying to sell a product, convince someone to take advantage of your service, persuade franchisees to take action or influence your employees to change their ways, at some point you’re going to have to deliver a message. Here are some guidelines I always follow when crafting a communications plan. These are easy steps you can leverage to engage your brand with your target audience.